I’ve been involved in Model merchandising since 2000. My projects have included models homes in Burnt Store Marina, Heritage Palms, Heritage Point, Legends Golf and Country Club, Stoneybrook at Gateway, Paseo, Lely Resort and in Cape Coral.
The developers have included WCI, US Homes, Lennar, Stock Development, Tundra Homes, Paul Homes, and Koogler Homes.
My goal is to have each model take on its own personality. Models need to showcase the home and it’s features. Furniture selection and layout is key to make the home live and function so potential owners picture themselves living there. Of course you always have to have some unexpected elements to make the model memorable.
With model merchandising you have to consider the lifestyle and demographics that the community offers. The model needs to reflect those aspects when staging the home. It is also important to be on the cutting edge of design trends so the model can “live” for several years to protect the developers investment.
It is my goal to Showcase the home to the best of my ability and help my clients, the Builders, SELL homes!!